Panasonic: Master of Rugged Devices

Panasonic is Europe’s leading rugged mobile computing manufacturer, according to the latest market analysis from VDC Research.

The Panasonic Toughpad tablet range extended to lead the rugged tablet market with a 56% revenue (about eight times that of its nearest competitor) share of sales and the company’s expansion into the rugged handheld market expedited with year-on-year growth of 176% as devices such as the Panasonic Toughpad FZ-F1 & FZ-N1 handheld tablets with their angled rear barcode reader to protect against repetitive strain and enhance user productivity.

Primary Focus of Panasonic:

Panasonic’s primary focus on the European rugged handheld market is also paying dividends. With almost a third of its commodity range now dedicated to this market, Panasonic has seen a year-on-year growth of 176% in this sector begin to establish a reputation in industries such as transportation and logistics, retail, and manufacturing.

Panasonic TOUGHBOOK has rooted its position as Europe’s Master manufacturer of rugged notebooks and tablets extending its run as Europe’s rugged notebook. According to analysis from specialist analyst firm VDC Research, the main reasons for this accomplishment of Panasonic are numerous. Some of the rights are that, Panasonic:

 Has set modern standards

Panasonic kept its clear leadership position in the European rugged notebook market with a 51% share of sales and proceeds to innovate in the sector with the new launch of its TOUGHBOOK 55 rugged notebook. This most advanced device sets the new pattern for rugged notebook computing. This is the first time for users that they can configure their rugged devices for various duties while in the field. With an easy switch, fit, and click, users can include and exclude new functionality, including raising graphics, battery power, and storage capacities, adding a DVD or Blu-Ray drive, and integrating a fingerprint, RFID, or smart card reader.

Has Continuous Tablet innovation

Notwithstanding growing competition from an expanding number of rugged tablet providers, Panasonic kept its strong lead in Europe with a 41 percent share of sales of rugged laptop in UAE– also more significant than the percentage of sales of rugged computers of its four most imminent competitors combined. Advanced innovation through the addition of new integrated functionality, such as the thermal imaging camera launched this year, has presented new opportunities for mobile operators to use their rugged tablets to accomplish more tasks and expand their productivity in the field.

Complete Android support

Panasonic continued its prosperous move into sales of rugged handheld devices with its increasing range of android rugged handheld devices and supporting the eco-system. It also increased its Android support with the launch of the subsequent generation of Panasonic COMPASS, the market-leading suite of industry management tools for Panasonic TOUGHBOOK rugged tablets and handheld devices operating the Android operating system. The most modern additions to the Perfect Android Services and Security package include a new proprietary rapid configuration tool, a premium safety option, as well as “OMNIA,” the new Toughbook Mobile Enterprise Application Platform.

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